(1) So what makes rhetoric different from persuasion? According to our textbook, the word rhetoric had greek roots because Aristotle made his own art of persuasion. He used ethos, pathos, and logos in

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So what makes rhetoric different from persuasion? According to our textbook, the word rhetoric had greek roots because Aristotle made his own art of persuasion. He used ethos, pathos, and logos in which he named three modes of proof. Logos is the “argument appeals to logic and reason” (Masterclass 2021) such as using data and facts to support an argument. Ethos “relies on the reputation of the person delivering the message” (Masterclass 2021) such as the speaker establishing credibility and authority. Lastly, pathos “establishes an emotional connection with the audience” (Masterclass 2021) such as touching their hearts with sensitive information. Persuasion, however, “only is the attempt to change others with as few words or symbols as possible or an entire audience with a well-developed argument” (Titsworth 360). When defining rhetoric it uses both speaking and writing as the art of persuasion and composing successful writing and presentation to an audience so yes, both writing and speaking are rhetoric. For example in Abraham Lincolns’ “The Gettysburg Address,” he says a bold statement “that all men are created equal, incorporating ethos, logos, and pathos (Masterclass 2021). I love this example because it used all three of the modes of proof and this was the most powerful speech ever made by an American president.


How we deliver news and information is very important.  I agree that how we choose to deliver messages is just as important as the message itself.  The phrase “lost in translation” comes to mind when thinking about the effective delivery of messages and information.  As stated by Harlow and Grant-Brown (2012) stated that McLuhan believed the way that information was delivered was more important than the message itself and that mass media’s content was trying to purposely try and deceive their audience from bigger issues.  How many times have you clicked on a heading to read an article after reading the headline?  This happens often to me because media headlines seem too incredible.  Then I read the article and there are little if any facts to support the headline.  As discussed in our textbook, information has to be properly sourced and credibility established ( (Pearson et al., 2021).  Pearson et al. (2021) established different levels of credibility when engaging an audience: Competence, trustworthiness, dynamism, and common ground.  These factors can also be used in written media formats to engage audiences and provide essential and trustworthy information.  I often find myself looking for more information on a topic after reading news articles.  All information has to be properly sourced and there will always be opposing viewpoints.  To be truly informed in my opinion, we need to know all sides of the information provided.  I do this to see if the information was factual or was there some type of basis from the news media.  As stated by McLuhan, it is important to understand the method of how we receive messages and the context of the messages received/interpreted (Harlow & Grant-Brown (2012).


After reading about Marshall McLuhan and his argument that “the medium that shapes and controls the scale and form of human association and action.”(1964). I would have to say I think this is true. If your message is important and the means of how you send the actual message is much more important. After reading about Marshall McLuhan’s theory I had to watch his lecture. After watching a video of Marshall McLuhan speaking on “The medium is the message” (2011). After watching this I realized so many examples of this theory. If a doctor needs to relay an important message to a patient his means of communication is going to differ than if it is not as important. McLuhan says “the “content” of any medium blinds us to the character of the medium.”(1964). While Marshall McLuhan was speaking of means of communication from the time 1964 his theory still stands in 2021. As our means of communication is ever-growing and this makes it easier to communicate messages to one another. Now everyone and everything is a click away. With phone calls, text messages, and even instant messages. I think we are always looking to find the next fastest or more effective way to convey messages, no matter the importance.



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