280 response 2

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I need to respond to this in 300-400 words in A.P.A. format with 2 sources

Christians Promoting Business

In short, no, it is not wrong for a business owner or manager to promote their business through a Christian affiliation. In a country with religious freedoms we have been shown God’s grace through having the right to freely practice religion. We can choose to participate in a faith or abstain from a faith. This choice must be made based on our personal beliefs and understandings. If a business chooses to homogenized business and faith it is their right. Just as a US citizen choses whether or not to attend church; customers can choose which institutions they wish to conduct business. Regent University for example is a Christian university. Students have the right to choose whether or not to attend this institution. Before paying tuition, students know the university holds Christian values through its marketing. Customers choose where to spend their money. Dr. Neil Clark Warren, a Christian, founded the online dating service, eHarmony. As a Christian, he wanted the online dating website to be marketed to a wider market than just among Christians (Cafferky, 2012, p. 590). The company at one point had the stereotype of a Christian company after using marketing techniques on Christian radio and websites (Cafferky, 2012, p. 590). Warren pulled marketing from these sources because he did not want this belief to continue. On the other hand, Chick-fil-a has strong Christian values and in 2006 surpassed 2 billion dollars in sales (Chick-fil-A: History, 2018). Jesus said, “Let what you say be simply ‘Yes’ or ‘No’; anything more than this comes from evil” (Matt. 5:37, ESV). If a company decides to be affiliated with Christianity they must be fully committed. Not saying, well or maybe, but simply yes or no. A decision of a faith affiliation or lack thereof is solely decided on a business’s values and beliefs.

Cody Billups

References

Cafferky, M. E. (2012). Management a faith-based perspective. Upper Saddle River, NJ: Pearson Education, Inc.

Chick-fil-A History, (2018). Chick-fil-a surpasses 2 billion in system wide sales. Retrieved October 31, 2018 from https://www.chick-fil-a.com/About/History

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