Levels of Achievement

BUSI 690

 

CASE STUDY PART 2 GRADING RUBRIC

Criteria Levels of Achievement
75 Points Advanced (A) Proficient (B) Developing (< C) Not present
Executive Summary

(5 points)

5 points

 

· Provides a clear overview of the paper’s contents.

· Contains enough information about the case study.

· Captures the purpose and the main recommendation(s) in 1–2 sentences.

· Provides key evidence for the major points.

· Closes with a brief summary and rationale for the chosen strategy.

4 points

· Provides an overview of the paper’s contents.

· Contains some information about the case study.

· Captures most of the purpose and the main recommendation(s) in 1–2 sentences.

· Provides most key evidence for the major points.

· Closes with a brief summary that contains some rationale for the chosen strategy.

1 to 3.9 points

· Provides a less than clear overview of the paper’s contents.

· Lacking in information about the case study.

· Captures some of the purpose and the main recommendation(s) in 1–2 sentences.

· Provides some key evidence for the major points.

· Brief summary and rationale are lacking in content for the chosen strategy.

0 points

No key components were included.

BCG Matrix

(5 points)

5 points

· Develops a thorough matrix by SBU and analysis.

 

4 points

· Develops a matrix by SBU and analysis.

 

1 to 8.3 points

· Develops a matrix, SBU is incomplete or incorrect, analysis should be expounded.

 

0 points

No key components were included.

 

 

 

 

Competitors

(10 points)

9.2 to 10 points

· Analyzes competitive forces.

· Includes and analyzes the Competitive Profile Matrix (CPM).

· Includes and analyzes the ratios of the firm’s two closest competitors (check the SBUs of each competitor for consistency).

8.4 to 9.1 points

· Analyzes most of the competitive forces.

· Includes and analyzes most of the Competitive Profile Matrix (CPM).

· Includes and analyzes most of the ratios of the firm’s two closest competitors (check the SBUs of each competitor for consistency).

1 to 8.3 points

· Analyzes some of the competitive forces.

· Includes and analyzes some of the Competitive Profile Matrix (CPM).

· Includes and analyzes some of the ratios of the firm’s two closest competitors (check the SBUs of each competitor for consistency).

 

 

 

 

 

 

 

 

 

 

0 points

No key components were included.

Alternative Strategies (10 points) 9.2 to 10 points

Lists alternative strategies (giving advantages and alternatives for each).

8.4 to 9.1 points

Lists 2 or more alternative strategies (giving advantages and alternatives for each).

1 to 8.3 points

Lists less than 2 alternative strategies (giving advantages and alternatives for each).

 

 

 

 

0 points

No key components were included.

Pro-Forma Financial Statements

(10 points)

9.2 to 10 points

· Includes and analyzes Pro-Forma Financial Statements (I/S, B/S and Statement of Cash Flows) with deltas out 3 years.

· Each Pro-Forma year has 2 columns: 1 with strategy and 1 column without strategy.

· Includes Pro-Forma ratios for the first year out with deltas contrasting from the most current year’s ratios.

8.4 to 9.1

· Includes and analyzes Pro-Forma Financial Statements (I/S, B/S and Statement of Cash Flows) with deltas out 3 years with minor errors.

· Each Pro-Forma year has 2 columns: 1 with strategy and 1 column without strategy, with 2-5 minor errors.

· Includes most of the Pro-Forma ratios for the first year out with deltas contrasting from the most current year’s ratios.

1 to 8.3 points

· Includes and analyzes Pro-Forma Financial Statements (I/S, B/S and Statement of Cash Flows) with deltas out 3 years.

· Each Pro-Forma year has 2 columns: 1 with strategy and 1 without strategy, there are greater than 6 errors.

· Includes some of the Pro-Forma ratios for the first year out with deltas contrasting from the most current year’s ratios.

0 points

No key components were included.

NPV and EPS/EBIT

(10 points)

9.2 to 10 points

· Develops an NPV figure/table.

· Clearly articulates the cost of the strategy (-cf0).

· Clearly articulates the subsequent Pro-Forma cash flows (cf) for the NPV analysis.

· Thoroughly analyzes the NPV.

· Includes and analyzes the EPS/EBIT figure/table.

8.4 to 9.1 points

· Develops an NPV figure/table, some minor errors.

· Articulates the cost of the strategy (-cf0).

· Articulates the subsequent Pro-Forma cash flows (cf) for the NPV analysis.

· Analyzes the NPV.

· Includes and discusses the EPS/EBIT figure/table.

1 to 8.3 points

· Develops an NPV figure/table, calculation is incorrect or missing key components.

· Discusses but does not include details of the cost of the strategy (-cf0).

· Discusses the Pro-Forma cash flows (cf) for the NPV, lacks detail and thoughtful analysis.

· Discusses the NPV, analysis should be further developed.

· Includes, without analysis the EPS/EBIT figure/table.

 

0 points

No key components were included.

Recommended Strategies and Objectives

(10 points)

9.2 to 10 points

· Thoroughly analyzes the new strategy.

· States and discusses the cost to implement the new strategy.

· Includes an action timetable agenda for accomplishing the new strategy.

8.4 to 9.1 points

· Analyzes the new strategy.

· States and discusses the cost to implement the new strategy, minor details missing.

· Includes a timetable agenda, with most details, for accomplishing the new strategy.

1 to 8.3 points

· Thoroughly analyzes the new strategy.

· States and discusses the cost to implement the new strategy, missing details.

· Includes a basic timetable agenda for accomplishing the new strategy, additional details are needed.

0 points

No key components were included.

Structure

15 points

Advanced (A) Proficient (B) Developing (< C) Not present
Grammar/Spelling/

Format

(15 points)

13.8 to 15 points

Proper spelling and grammar are used. APA format including a cover page, citations and references are correct.

 

12.6 to 13.6 points

Between 1–4 spelling, grammar, format or citation errors are present.

1 to 12.5 points

Between 5–9 spelling, grammar, format or citation errors are present.

 

0 points

More than 10 spelling, grammar, format, or citation errors are present.

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