Analyzing Apple Co.

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Calculate and analyze the following ratios for Apple Corporation company for the last two years from the SEC Form 10-K:

  • Gross Profit Margin
  • Return on Equity (Use three ratio DuPont method)

Compare and contrast your company’s ratios to industry and competitor standard ratios obtained from Yahoo Finance, Morningstar, MotleyFool, Macroaxis or other Internet sources, and provide a detailed answer and analysis as to why your company’s ratios are different than the industry/competitor standard.

Prepare your analysis in a minimum of 300 words in Microsoft® Word. The use of Microsoft®Word tables is encouraged.

Cite the source of the industry/competitor ratio information.

Format your assignment consistent with APA guidelines.

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