BUS343 Week 4 MUST BE ORIGINAL AND ATTACH PLAGARISM CHECK

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Communication and Marketing

Successful international marketing relies heavily on good communication. Read the section, “The Message: Creative Challenges” in Chapter 16 of your textbook, along with the Top Ten Biggest International Marketing Mistakes of All Time (Links to an external site.)Links to an external site. article. Then, address the following:

  1. Summarize the impact (both good and bad) that communication has on international marketing.
  2. Based on what you have read about communication and the target market, explain how you would correct this mistake.
  3. Describe the steps you would take to ensure this mistake doesn’t happen again.

The assignment

  • Must be one to two double-spaced pages (approximately 300-600 words) in length (not including title and references pages) and formatted according to APA style as outlined in the Ashford Writing Center (Links to an external site.)Links to an external site..
  • Must include a separate title page with the following:
    • Title of paper
    • Student’s name
    • Course name and number
    • Instructor’s name
    • Date submitted
  • Must use APA style headings to organize paper, as outlined in the Ashford Writing Center.
  • Must use at least one scholarly source in addition to the course text.
  • Must document all sources in APA style as outlined in the Ashford Writing Center.
  • Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center.

Text

Cateora, P. (2016). International marketing (17th ed.). Retrieved from https://www.vitalsource.com

MUST BE ORIGINAL AND INCLUDE PLAGIARISM CHECK.

WILL PROVIDE 20.00 TIP IF GRADED AT B OR BETTER

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