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Week 3 Discussion 1

“Competition in the Movie Rental Industry, Part 1”
 Please respond to the following

  • Assess
         how technology and the changing demands of customers have impacted the
         movie rental business.
  • Suggest
         a strategy for Netflix’s to prevent a new entrant into the marketplace and
         demonstrate its effectiveness.
  • Evaluate
         any new products in this marketplace and the potential impact to Netflix’s
         market share

Week 3 Discussion 2

“Competition in the Movie Rental Industry, Part 2”
 Please respond to the following:

  • Evaluate
         Netflix’s current strategy and determine if the strategy is sustainable.
  • Identify
         a Netflix strength and suggest how this strength may be leveraged in the
         marketplace to ensure a competitive advantage.
  • Predict
         the future of the movie rental industry. Provide support for your


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