Examining the Export Process
Scenario: You are the owner of a small U.S.-based apparel manufacturer, and you have decided to investigate export opportunities for your product.
- Read Chapter 14 in your text.
- Visit the U.S. Government website for The International Trade Administration’s export information site:
U.S. Department of Commerce: The International Trade Administration. (n.d.).
export.gov: Helping U.S. companies export. Retrieved from http://export.gov/
- Based on information contained in Chapter 14 of your text and the Internet site above, respond to the following:
- What specific steps should this firm take to pursue exporting as a business option and what advice would you give the CEO? Explain.