Long-Term Care Management Discussion – Wk 9
“Start-Up of Blissful Gardens” Please respond to the following:
- Review the Case Study: Start-Up of Blissful Gardens, located on page 510 of your text. Next, suggest two (2) marketing goals for the facility that Ms. Remedios could implement.
- Take a position on which of the three (3) types of market targeting strategies (single-offer, mass-market coverage, single-segment concentration, or selective specialization) would work best for this start-up. Provide a rationale for your position.
***This is a discussion, NOT a paper. Need 2 strong paragraphs and 1 reference. No plagiarism!***