Consulting Project

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For the final part of the Consulting Project, you should recommend a course of action by choosing the most appropriate alternative action to overcome the current shortcomings/deficiencies identified in the brand critique. I have attached the brand critique essay to help with this assignment.

The brand I HAVE to use is Pepsi Blue by Pepsi, please use this brand.

Ideally, the survey results should be used to support the final recommendation. The rationale for the final recommendation must be clearly articulated and supported with ample evidence gathered throughout the report development.

Your job as a consultant is to provide specific steps the company must take to overcome challenges and achieve success with this specific brand.

This part of the assignment should be approximately 750-1,000 words.

Prepare this assignment according to the APA guidelines. An abstract is not required

You are required to submit this assignment to Turnitin.

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