CRISP-DM and the ARC Framework
For your initial discussion post, recall the Ordenes, Theodoulidis, Burton, Gruber, and Zaki article from this unit’s studies, and evaluate the authors’ ARC framework and its contribution to the literature versus the various methods identified in Table 1.
Ordenes, F. V., Theodoulidis, B., Burton, J., Gruber, T., & Zaki, M. (2014). Analyzing customer experience feedback using text mining: A linguistics-based approach. Journal of Service Research, 17(3), 278–295.