critical case

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Make sure you have the textbook. I dont have the book. (The Business Driven Technology (Baltzan) 6th ed

1. Using what you have learned about the value of information and how it is able to be converted into a meaningful and useful context, review the case study on page 90 of the Business Driven Technology (Baltzan) Baltzan text, “Political Microtargeting: What Data Crunchers Did for Obama” and answer questions 1, 2 and 5. Each question should be answered separately and clearly.

Case Study: Chapter 6 Case, “Political Microtargeting: What Data Crunchers Did for Obama,” pages 90-91.

Review the following video prior to completing your assignment.

Watch Video How ‘microtargeting’ works in political advertising

Duration: (7:51)
User: PBS NewsHour – Added: 2/18/14

2. Using what you have learned entity relationships, create an entity relationship diagram similar to the one in Figure 7.2 in your Baltzan text on page 93. The important part of this exercise to begin to understand how the tables in a database relate. Ensure to include primary keys and foreign keys in your diagram. Please use Powerpoint for that assignment.

3. Using what you have learned about the vital role and business value of an enterprise resource planning (ERP) system in the integration of business processes, answer questions 1-5 for the case “Shell Canada Fuels Productivity with ERP” in your Baltzan text on pages 175-176. Answer each question separately

Case Study: Chapter 12, “Shell Canada Fuels Productivity with ERP,” pages 175-176.

4. How do you think our perceptions influence our creativity? What do you think are the most important motivational aspects for a manager to keep in mind for managing a small group of employees? Why?

No plagiarism or citation will allow.

Make sure you have the textbook. I dont have the book.

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