For the fast food industry giants such as Mcdonalds and Wendeys, value menues or dollar menus have been a steady source of revenue in 2012. Some considers 2013 to be the year of the "99 cent cheese burger" Also, young fast food consumers have increasingly abandoned combo meals in favor of picking items from the value menu. Keeping these facts in mind, explain lean thinking and consider if lean thinking could be applied the fast food industry. Explain your answer with clear logic. State 5 reasons.
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