For week 7 you have another discussion thread in which you will discuss different aspects of advertising which would fall under another P or the marketing mix or Promotion. Develop a brief IMC for the company or product you are working on in your assignments.First, tell us about your company or product. What is your unique selling proposition? How do you distinguish your product or company from your competitors?Now, think about how to communicate this information using the AIDA principle. Describe your ad and promotion.How would you vary your ad for different media platforms? How would you vary the schedule to air it for maximum coverage with minimal expense?.strayer.edu/bbcswebdav/institution/MKT/500/1158/Week7/Week%207%20Discussion%20Grading%20Rubric.html”>Click here to view the grading rubric for this discussion.I need it set up with 3 questions and statements above as the subject and under them I need the answer. The whole dicsussion can be answered in 500 words.
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