Is Consumer Behavior More a Function of a Person’s Age 1 answer below »

We can write your essays! Let our essay writing experts help you get that A in your next essay. Place your order today, and you will enjoy it. No plagiarism.


Order a Similar Paper Order a Different Paper

Is Consumer Behavior More a Function of a Person’s Age or Generation?
One of the widely debated issues in developing marketing programs that target certain age groups is how much consumers change over time. Some marketers maintain that age differences are critical and that the needs and wants of a 25-year-old in 2010 are not that different from those of a 25-year-old in 1980. Others argue that cohort and generation effects are critical, and that marketing programs must therefore suit the times.
Take a position: Age differences are fundamentally more important than cohort effects versus Cohort effects can dominate age differences.

Writerbay.net

Everyone needs a little help with academic work from time to time. Hire the best essay writing professionals working for us today!

Get a 15% discount for your first order


Order a Similar Paper Order a Different Paper