An accidental spill of a hazardous substance has occurred at your facility and a worker has been inj

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An accidental spill of a
hazardous substance has occurred at your facility and a worker has been
injured, hospitalized and released with a minor burn. You have been asked to
write a press release to be sent to the local news media explaining the spill incident
and facility response. Press releases are very succinct, so keep the length to
4 paragraphs (1 page).

INSTRUCTIONS

The press release is a short (typically less than a page), written
document that is mailed, e-mailed or faxed to the news media. It should be
‘media-friendly’ — that is, written for the convenience of the
reporter/announcer who will cover the story.
When you draft a release:
Ø Put it on organization letterhead.
Ø Give it a title that ‘spins’ the story the way you want. For instance,
if there has been an accident, use the title to state the organization’s fast
& effective response.
Ø Include contact names and telephone and fax numbers and e-mail
addresses.
Ø Include ‘release information’ such as “For Release: Wednesday, May 23,
2012â€.
Ø Start the text with a dateline such as “College Park, MD, May 23 – .â€
Ø Put the most important stuff up-front.
Ø Keep it to a page, or as short as possible.
Ø Include direct quotations – which you can make-up – from the senior
facility or organization executive. Put these ‘quotes’ up front in the release.
“I am very proud of the company’s commitment to improving health and safety,â€
said COE Joe Smith.
Ø Remember to ask yourself if you covered the ‘what, why, who, when,
where & how’.

Please check out someEXAMPLEpress releases by going to a website of your state’s environmental
management agency.
For example, you can go under the Michigan Department of Environmental
Protection (MDEP) and search for press releases for examples.

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