• How the interactive content and the digital marketing communication do affect the Gold Coast tourism region? • What are the factors influencing the tourism growth in the Gold coast region? • What are the current interactive content and digital marketing communication practices followed in the Gold Coast tourism industry? • What would be the best recommended strategies to improve the present communication strategy of the Gold Coast tourism sector? The researches Hypothesis are discussed below: H1: The interactive content and the digital marketing communication create a positive impact on the Gold Coast tourism industry, Australia H0: The interactive content and the digital marketing communication create a negative impact on the Gold Coast tourism industry, Australia 1.4 Problem statement The users often get irritated by the frequent approaches of the travel agents. It had been assessed that the social networking sites had made it easier for the brand and the customers to have an effortless interaction with each other. However, the maximum percentages of the agents create a nagging behaviour towards the potential customers. Therefore, the visitors basically have generated the tendency of avoiding or blocking the tourist sites that can make a direct contact or approach. Thus, the tourist destinations that have already maintained good marketing actions towards the target prospects become the sufferer.
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