How do marketing messages and sales messages differ?
a. Sales messages use oral media exclusively.
b. Sales messages are “hard sell,” whereas marketing messages are “soft sell.”
c. Marketing messages move audiences toward a purchase decision without actually asking them to make a decision; sales messages ask them to make a decision then and there.
d. The vast majority of marketing messages are still legal, but most traditional sales messages have been outlawed in both the United States and the European Union.