Message Strategies: Good-News Messages [LO-4] In both print and online communication, it’s hard to escape the impact of Adobe Systems, the company behind Acrobat, Photoshop, Flash, InDesign, and other programs used to create and share textual and visual content. Even as its impact on the communication professions continues to increase, though, Adobe works to decrease its impact on the natural environment. Th e company invests in a variety of techniques and technologies to reduce its energy usage, and Adobe was the fi rst company ever to receive the Platinum Certifi cation from the U.S. Green Building Council.
Your task: Write a one- or two-paragraph post for an internal blog at Adobe, letting employees know how well the company is doing in its eff orts to reduce energy usage and thanking employees for the energy-saving ideas they’ve submitted and the individual eff orts they’ve made to reduce, reuse, and recycle. You can learn more about the company’s eff orts and accomplishments at www .adobe.com/corporateresponsibility/environmental.html . 15