Under what circumstances would it be appropriate to consider using viral marketing? See if you can think of an organization with an online presence that could benefit from viral marketing but is not currently using it. It could be your school, for example, or it could be an organization you are involved with. How would you suggest the organization go about using viral marketing in order for it to achieve the desired results? What are some of the other marketing techniques available for an e-commerce Web site to use? Why is it important to consider a mix of techniques rather than just relying on a single one?