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To be typed, double-spaced, and no more than one page.
No use of ANY source. Everything should you write should be based on your insights.

Evaluation will be based on insights demonstrated, evidence of critical thinking, and competent writing skills.

John Bogle (founder and retired CEO of Vanguard Funds; originator of index funds) has recently published Enough. True Measures of Money, Business, and Life (Hoboken, NJ: Wiley, 2009). In a chapter titled “Too Much Business Conduct, not enough Professional Conduct”he quotes Harvard Business School professor Rakesh Khurana: “Rakesh Khurana was right on the mark when he defined the conduct of a true professional with these words: ‘I will create value for society, rather than extract it.’” (p 123). Name two standards by which business leaders could assess whether they are creating social value or extracting it. Be specific and elaborate.

**This is a 100 point essay, so I will expect to receive a powerful essay with great insights. This is a university level essay.

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