121. KFC’s establishment of international production/processing facilities is an example ofa) direct ownership.b) franchising.c) strategic alliance.d) outsourcing.e) a trading company.122. The practice of offering fried octopus and squid at Asian KFC’s is best described asa) a strategy of standardization.b) a strategy of globalization.c) a strategy of some customization.d) competitive advantage.e) internationalizing the franchise.123. Suppose that KFC’s parent company experienced difficulty in opening its restaurants in Chinaunless KFC was willing to pay the government a “bribe”. If KFC were to resort to paying this bribe inChina saying that “it’s different doing business there” — this would be an example ofa) a licensing arrangement.b) the self-reference criterion.c) cultural relativism.d) balance of trade issues.e) exchange controls.124. Which of the following alliances will KFC most likely utilize to guide its business transactionsin Japan and China?a) WTOb) MERCOSURc) FTAAd) NAFTAe) APEC125. T F International marketing is defined as marketing activities performed across nationalboundaries.126. T F Two-thirds of the world’s total purchasing power is outside the United States.127. T F Customers that travel the globe expect to be able to buy the same product in most ofthe world’s more than 200 countries.128. T F An embargo occurs when a government suspends trade with a particular country.129. T F A quota is the suspension, by a government, of trade in a particular product.130. T F Government restrictions on the amount of a particular currency that can be bought orsold are known as import controls.131. T F A positive balance of trade is considered good because it means that U.S. dollars aresupporting foreign economies at the expense of U.S. companies and workers.132. T F In determining the size of the market for consumer products, the internationalmarketer will probably be very interested in per capita GDP figures.133. T F Opportunities for international marketers are limited to industrial nations with thehighest incomes.134. T F U.S. marketers may engage in bribery to compete with foreign firms.135. T F The study of the cultural environment is unnecessary in the foreign market becauseforeign consumers will accept anything that American marketers have to sell.136. T F Customs and taboos are culture-bound and should be taken into consideration whenproducts are marketed in a foreign environment.137. T F Cultural differences do not affect marketing negotiations and decision-makingbehavior.138. T F When products are introduced from one nation into another, acceptance is morelikely if the two cultures are different.139. T F Cultural relativism is the unconscious reference to one’s own cultural values,experiences, and knowledge when traveling in other countries.140. T F NAFTA eventually eliminates all tariffs on goods produced and traded between theUnited States, Mexico, and Brazil.141. T F NAFTA simplifies country-of-origin rules, hindering Japan’s use of Mexico as a stagingground for further penetration into U.S. markets.142. T F While NAFTA eliminates many tariffs immediately, the tariffs on more sensitivegoods, such as glassware, footwear, and some fruits and vegetables, will be phased out over a 15-year period.143. T F The passage of NAFTA was agreeable to all parties.144. T F The unification of Europe permits virtually free trade among the member nations ofthe European Union.145. T F Because of continuing disputes and inconsistencies among the administrations ofmember states, it will be many years before the European Union truly becomes one deregulatedmarket.146. T F The U.S. and Japanese economies are more integrated than are the U.S. and Canadianeconomies.147. T F GATT is based on negotiations between member countries to reduce worldwidetariffs and increase international trade.148. T F The World Trade Organization was an important outcome of the unification of Europe.149. T F Domestic marketing involves marketing strategies aimed at markets within the homecountry.150. T F Importing is the sale of products to foreign markets.
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