1 Name the five phases in the new product process and describe each.
2 What are some ways of getting ideas for new products?
3 What is a determinant attribute and why is it important to a firm in the new product development process?
4 Describe a scoring model. What role does it play in the new product development process?
5 What is meant by AB and BA decisions? How can you tell if a new product development process is working correctly through this approach?
6 How do product evolution and marketing plan evolution relate to one another?
7 What are the rules for developing effective global cross-functional project teams and how does the Internet relate to this?
8 What is a global product and what kinds of strategies may be employed for global product development?