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part 1

Persuasive Writing

Review the persuasive writing techniques in the Ashford Writing Center (Links to an external site.)Links to an external site.and then write a two to three paragraph (roughly 150-200 words) persuasive statement, explaining why your university is a good place to get an education. Your audience is other adult learners and prospective adult learners. You can choose to craft a general message, something that would be useful to all prospective students, or you can focus on a specific academic discipline or some other important aspect of your college experience. Make sure your introductory comments make it clear whether you are offering a general recommendation or a specific one.

Supporting information

PERSUASIVE WRITING

Persuasion is an attempt to influence others to adopt a certain belief or point of view or to convince them to take some action. Whenever we attempt to get others to accept our opinion on a subject, to agree with our point of view on an issue, or to take some action we recommend, we are engaged in persuasion.

Argument is a specific type of persuasive writing in which you follow a structured process for persuading others, primarily through logical reasoning.

Persuasive writing and argument may use a variety of approaches to achieve their purposes. These papers are often written using a third–person point of view to keep the writing focused on the issue, and they use logic to appeal to readers. However, in some papers you may want to engage readers in the discussion, so you may talk to them directly using a second–person point of view (you, your) or create a bond with them by using a first–person plural point of view (we, our). A portion of a persuasive paper is shown below as an example.

Planting vegetables in a home garden can be an exciting and satisfying hobby. It can be gratifying to serve your home–grown vegetables at family meals or to share your harvest with neighbors. Not only is it fun to watch the plants mature and to inspect the progress of the vegetables as they grow, but the taste of home–grown vegetables cannot be beat. While others are buying tasteless hothouse tomatoes at the grocery story this summer, you could be harvesting vine–ripened tomatoes from your own backyard.

Part 2

Visual Design

Find a communication example that you believe could be improved by applying the visual design principles you read about this week. It can be from any medium – a webpage, a magazine ad, a promotional email, an illustration from a report, etc., as long as you can display it in the forum. Identify the visual weaknesses and describe ways to fix them. Explain why you believe the message isn’t as effective as it could be and how your suggestions would make it more effective.

Part 3

Evaluating Sources


Visit a search engine homepage (i.e. Google.com, Yahoo.com, Ask.com, etc) and type in the name of a company or organization. Critique the first five hits using the criteria discussed near the beginning of Chapter 13 under the heading “Finding, Evaluating, and Processing Information.” Be sure to include the company/organization name that you searched and an APA citation for each of the five hits.

Part 4

Message Analysis: Adapting to Different Cultures

Your boss wants to send a brief email message welcoming employees recently transferred to your department from the company’s Hong Kong branch. These employees, all of whom are Hong Kong natives, speak English, but your boss asks you to review his message for clarity. What would you suggest your boss change in the following email message, and why? Would you consider this message to be audience centered? Why or why not? How would you redraft this message for clarity?

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