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Deliverable length: Memo (1–2 pages)

Course Objective(s):

  • Define marketing
  • Contrast service marketing against traditional marketing
  • Identify the “4 P’s” of the Marketing Mix

Assignment

NOTE:
For this assignment, use Microsoft Word and go to the Templates section
to find a sample memo that you can create. You can also search for
Microsoft Word Memos online.

  • Locate an online promotion or ad for a hotel company.
  • Provide the link to the promotion on your References page.
  • Complete
    a 1-page memo to the hotel manager as if you are a marketing company,
    and provide feedback on the strengths and weaknesses of the promotional
    ad. Items to consider are as follows:

    • Wording
    • Pictures
    • Formatting
    • Font
    • Colors
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