Deliverable length: Memo (1–2 pages)
- Define marketing
- Contrast service marketing against traditional marketing
- Identify the “4 P’s” of the Marketing Mix
For this assignment, use Microsoft Word and go to the Templates section
to find a sample memo that you can create. You can also search for
Microsoft Word Memos online.
- Locate an online promotion or ad for a hotel company.
- Provide the link to the promotion on your References page.
a 1-page memo to the hotel manager as if you are a marketing company,
and provide feedback on the strengths and weaknesses of the promotional
ad. Items to consider are as follows: