I need help creating a thesis and an outline on Corporate Social Responsibility at McDonalds. Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is required.
Concerns about sourcing materials from partners that engage in unsustainable practices must be addressed. McDonald’s requires chicken, milk, potatoes, beef, lettuce, tomatoes, oil, and several other ingredients to make its products. it ought to ensure that suppliers do not use unethical means to raise or grow those commodities.
.How the company is run also matters in corporate social responsibility. if electricity, water, and materials consumption are not environmentally friendly, then customers will take notice.
Excess waste is simply intolerable, especially with materials that can be recycled. fast foods are in a precarious position because they cannot sell food and retain the dirty dishes, so many of them have to use innovative methods to package their products. Some fast-food franchises, especially the organization under analysis, are global enterprises. therefore, their business practices in other poor countries have been under scrutiny. It is critical to ensure that one does not attract negative customer attention by abusing one’s position as a multinational in those nations.
McDonald’s is arguably the most successful fast-food franchise in the world, but this financial success has come at a price in terms of corporate social responsibility. The company is guilty of almost all the above-mentioned concerns at some point in time. the 2013 CSR report will be the basis for the assessment of its corporate social responsibility.
Role of CSR in the company’s business
McDonald’s 2013 corporate sustainability report identifies five pillars that it has worked on: food, planet, people, community, and sourcing (McDonald’s, 2014).
The food focuses on the dietary richness of the menu items. now the company adds nutrition information to the products it sells so that people can be aware of the number of calories they are taking. It has created a series of aspiration goals for 2020 in which it promises to provide more balanced choices for its consumers. This means having more vegetables, low-fat dairy as well as more fibber-rich grains and fruit. it plans to increase this quantity by about 100%. It also wants to minimize the quantity of saturated fat, sodium content as well as salt in its menu by 2020. this will hopefully be realized through a partnership with the Bill Clinton Global Initiative. .