I want to start as an entrepreneur by farming coffee and tea and selling them across the country(Jamaica). Coffee and tea are something that is mainly imported in Jamaica. I want to use this chance to

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I want to start as an entrepreneur by farming coffee and tea and selling them across the country(Jamaica). Coffee and tea are something that is mainly imported in Jamaica. I want to use this chance to capture a lot of customers countrywide and enlarge my supply. The name of the product is “Jamaica inna Cup”

Need a complete Business Plan for a new product mentioned above. Business Plan to include pictures of product, etc. Also, see attached A sample outline to be guided by.

I want to start as an entrepreneur by farming coffee and tea and selling them across the country(Jamaica). Coffee and tea are something that is mainly imported in Jamaica. I want to use this chance to
Business Plan For Business Name [Insert your own Business picture] Slogan Address Prepared By Owner(s): [Name(s)] Month 2020 1 | P a g e VERY IMPORTANT NOTE T his document is only a guide to help you in drafting your own Business P lan. The format and components of your plan may have additional sections to it which is why you would need to be in constant communication with your Lecturer to ensure that you are adding sections relevant to your t ype of business. Confidentiality Notice The undersigned (‘Recipient ’), hereby agre es that all financial and other information (“Information ”) that is has and will receive concerning ‘Business Name ’ the company, is confidential and will not be disclosed to any other individual or entity without prior written consent. The Information s hall remain the property of Business Name and shall be returned to his company Business Name , promptly at its request together with all copies made thereof. Recipient acknowledges that violation of this Agreement result in Business Name seeking equitable relief in any court of competent jurisdiction. __________________________ Signature of recipient ______________________ Date received Table of Content Contents 1.0 Executive Summary ………………………….. ………………………….. ………………………….. ………………………….. 4 2.0 Company Description ………………………….. ………………………….. ………………………….. ……………………….. 5 2.1 Location and Facilities ………………………….. ………………………….. ………………………….. …………………… 5 3.0 Product/Service and De scription ………………………….. ………………………….. ………………………….. …………. 6 4.0 Internal External Analysis ………………………….. ………………………….. ………………………….. ………………….. 7 4.1 Industry /Market Analysis ………………………….. ………………………….. ………………………….. ………………. 7 4.2 PESTEL and Porters Five Force Model ………… ……… ……… …… ………… ……… ……… …… ………… ……… ……… …… ………… …7 4.3 SWOT Analysis ………………………….. ………………………….. ………………………….. ………………………….. .. 7 5.0 Sales and Marketing Plan ………………………….. ………………………….. ………………………….. …………………… 8 5.1 Sales ………………………….. ………………………….. ………………………….. ………………………….. ……………….. 8 5.2 Marketing Plan ………………………….. ………………………….. ………………………….. ………………………….. …. 8 Target Market ………………………….. ………………………….. ………………………….. ………………………….. …….. 8 Advertising and Sales Promotions ………………………….. ………………………….. ………………………….. …….. 8 6.0 Human Re source Plan ………………………….. ………………………….. ………………………….. ……………………….. 9 6.1 Organizational Chart ………………………….. ………………………….. ………………………….. ……………………… 9 7.0 Financial Plan ………………………….. ………………………….. ………………………….. ………………………….. ……. 10 7.1 Start -up Cost ………………………….. ………………………….. ………………………….. ………………………….. …. 10 7.2 Income and Expenditure Statement ………………………….. ………………………….. ………………………….. . 11 3 | P a g e 1.0 Executive Summary [Appears as the first section of the business plan but it is the last section of th e as it summarizes the following sections:] • Company Description o A two to three se ntence summary of describing the company inclusive of owner(s) • Product/service o A two to three sentence summary of your product/service • Sales & Marketing o A two to three s entence summary of your marketing plan • Production & Operation o A two to three sent ence summary of your operations plan • Finance o A two to three sentence summary of financial plan [highlights]. Include start -up cost, how will you come up with this money to start the business and what the end of year profit is expected to be Include b enefits to customers/investors 4 | P a g e 2.0 Company Description This is telling someone about your business in a nutshell (bot h areas must be written in a paragraph) • Mention if the company is new or existing • What type of company and the products/service offered • What legal form will the company take [e.g., sole trader, partnership, Limited Liability Company (LLC), etc.] • Who is the management team (owners/managers name) • Where will the company be based (locat ed), and • What date will it commence operations 2.1 Location and Facilities • Why did you choose this location? [justify location] • What are the equipment, furniture etc . presently at the location • If it is a new venture: State the one or two items you have to start business (as owners you may not have a lot of assets to start with eg. Do you have personal laptop, etc?) • State that all key furniture and equipment will be purchased before the start of the business 2.2 Business objectives Intro sentenc e List at least 5 things that the business wants to achieve in the short to medium term. Examples: 1. To make at least $200,000.00 Jamaican dollars from the sale monthly 2. To formalize this business by January 2021 3. To increase customer base to 200 customer s by the end of the quarter of start date Must be: S – Specific: one thing only M – measurable A – attainable R – realistic T – time -bound 5 | P a g e 3.0 Pro duct/Service and Description Intro sentence List and describe the products/servic e of the business (bulletin format) These are the categories of your product eg. Do not list patties, buns, cake etc. categorize them as pastry. Do not state coffee, juices , drinks – categorize all as beverage. (State what is your first, second or third product/service and describe each to include pictures if available ) Product 1 : describe Product 2 : describe Product 3 : describe 6 | P a g e 4.0 Internal External Analysis 4.1 Industry /Market Analysis Based on the nature of your busi ness it falls within a particular industry. Conduct research to better understand this industry Conduct market research to understand: • Wh at your clients need • The market potential for your products/service • Market trends • Market share etc 4.2 PESTEL an d Porter ’s Five Force Model Intro sentence In this section, you will cond uct and in -depth analysis of the current market to determine where you stand in comparison to your competitors 4.3 SWOT Analysis Intro sentence Carry out an analysis of: Strength and Weakness (SW) – Internal – if Ps are positive, they are strengths, If they are negative they are weakness. Other areas technology, financ e, equipment etc Opportunity and Threat (OT) – Exter nal •Committed Business •Lack of finance Partners Strengths Weaknesses •Increase demand for •Entrance of major our product Opportunities Threats multiple competitors 7 | P a g e 5.0 Sales and Marketing Plan Intro s entence Talk a little about the components to include in this section. 5.1 Sales What is your strategy for selling your goods? How will your customers get the goods you are selling? 5.2 Marketing Plan Target Market Intro sentence State what category of people you are targeting to be your major customers . Who is it that your products/service is geared towards? Describe the persons/groups/organizations eg, teachers, commercial entities, students, construction workers transport operators. (State what is yo ur first, second or third target group and describe each) Target group 1: describe Target group 2: describe Target group 3: describe Advertising and Sales Promotions Intro sentence Describe the different media the company will use to let the p ublic be aware of their product or service Medium 1: describe Medium 2 : describe Medium 3: describe 8 | P a g e 6.0 Human Resource Plan Intro sentence 6.1 Organizational Chart Create a simple chart to show the management structure of the or ganization (A member can serve in dual positions eg . Operation manager/driver) C.E.O. Marketing Accounting XY Z Manager Manager 9 | P a g e 7.0 Financial Plan Intro sentence [To be done in Microsof t Excel then copy and paste into Word document] 7.1 Start -up Cost Show how much money the business needs to start. List all the items you will need to start the business and find the real cost of each item Start -up Cost Start -up Activities Quantity Unit Cost Total Cost Office space (Rent) 3 $45,00 0.00 $135,000.00 Table 3 $6,000.00 $18,000.00 Chair 3 $20,000.00 $20,000.00 Printer 3 $8,000.00 $24,000.00 Stove 1 $50,000.00 $50,000.00 Computer 2 $243,400.00 $486,800.00 Retrofit space 1 $41 ,300.00 $41,300.00 Infrastructure Miscellaneo us Registration Cash on Hand/Bank (6mths) Total $408,700.00 $770,100.00 10 | P a g e 7.2 Income and Expenditure Statement Estimate the income a nd expenditure for the first 12 months of the busine ss. Financial Plan -One Year Income Statement Mth 1 Mth 2 Mth 3 Mth4 Mth 5 Mth6 Mth7 Mth8 Mth9 Mth10 Mth11 Mth12 $ $ $ $ $ $ $ $ $ $ $ $ INCOME Sales 84,000.00 96,600.00 130,4 10.00 163,012.50 244,518.75 281,196.56 210,900.23 231,990.26 266,788.80 272,124.57 312,943.26 375,531.91 less cost of sale 20,000.00 23,000.00 31,050.00 38,812.50 58,218.75 66,951.56 30,128.20 33,141.02 38,112.18 38,874.42 44,705.58 53,646.70 Gross Profi t 64,000.00 73,600.00 99,360.00 124,200.00 186,300.0 0 214,245.00 180,772.03 198,849.23 228,676.62 233,250.15 268,237.67 321,885.21 EXPENDITURES Utilities 14,000.00 16,100.00 21,735.00 27,168.75 40,753.13 46,866.09 35,150.04 38,6 65.04 44,464.80 45,354.10 52,157.21 62,588.65 Salar y 24,000.00 24,000.00 24,000.00 24,000.00 24,000.00 24,000.00 24,000.00 24,000.00 24,000.00 24,000.00 24,000.00 24,000.00 Motor vehicle expense 75,000.00 Transportation 85,000.00 Miscellaneous 73,500.00 mar keting 25,000.00 Etc. 5,000.00 Etc. 10,000.00 11,500.00 15,525.00 19,406.25 29,109.38 33,475.78 25,107.17 27,617.89 31,760.57 32,395.78 37,255.15 44,706.18 Total 311,500.00 51,600 .00 61,260.00 70,575.00 93,862.50 104,341.88 84,257. 21 90,282.93 100,225.37 101,749.88 113,412.36 131,294.83 Profit/Loss (247,500.00) 22,000.00 38,100.00 53,625.00 92,437.50 109,903.13 96,514.82 108,566.30 128,451.25 131,500.27 154,825.31 190,590.38 Accumulated Profit/Loss (247, 500.00) (225,500.00) 60,100.00 91,725.00 146,062.50 202,340.63 206,417.95 205,081.12 237,017.55 259,951.52 286,325.59 345,415.69 11 | P a g e References This section will have all the websites, articles , books that were used wh en conducting any form of research to gather market data. It is imp ortant that though we are doing a personal plan, this information is referenced. 12 | P a g e

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