Innovation and Competitive Analysis
From Case 10: Chipotle Mexican Grill, Inc.: Disrupting the Fast‐food Business (ATTACHED), you will advise the CEO on ways forward for the company. In addition, you will examine the competitive environment, and discuss frameworks for evaluating various strategies for the company.
Write a three to five (3-5) page paper in which you:
- Use a framework of your choice (e.g., Porter’s Five Forces of Competition from the textbook) to perform a competitive analysis of the company’s industry. Support your response.
- Select at least two (2) innovative and technology trends that the company or its competitors introduced. Next, examine the feasibility and expected market impact of the trends you selected. Provide a rationale for your response.
- Assess the company’s situation (e.g., its capabilities, resources, etc.) regarding its recent development. Provide support for your response.
- Give your opinion as to whether the company’s organizational structure supports or impedes its ability to innovate and be a successful company. Justify your answer.
- Use at least three (3) quality references. Note: Wikipedia and other Websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:
- Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
- Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.