Instructions For Milestone One, you will further define the problem you identified in the Module Two assignment and begin to develop a plan to address the problem using internal and external communica

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Instructions

For Milestone One, you will further define the problem you identified in the Module Two assignment and begin to develop a plan to address the problem using internal and external communications. Furthermore, you will prioritize the first steps in the process of addressing the problem and set goals for your communication.

For additional details, please refer to the Milestone One Guidelines and Rubric PDF document.

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Rubric Guideline:

MGT 550 Milestone One Guidelines and Rubric

Overview: In this assignment, you will enhance your skills and knowledge of techniques in various communications to lead change, develop and maintain

relationships, and address sources of conflict through effective communications tied to organizational goals and core visions. Through the development of a

strategic communication case study, you will gain comprehensive, hands-on experience in evaluating and constructing communications that inform, persuade,

and influence intended audiences in order to achieve strategic goals. Using the provided case study, you will identify issues that must be addressed from an

organizational perspective. Additionally, you will make informed decisions regarding what actions to take, paying particular attention to appropriateness of

communications and mediums, as well as evaluating effectiveness.

For Milestone One, you will further define the problem you identified in the case and begin to develop a plan to address the problem using internal and external

communications. Furthermore, you will prioritize the first steps in the process of addressing the problem and set goals for your communication. To access the

final project case study, “Research in Motion: Sincerely, a RIM Employee (A),” refer to the HBR coursepack link in your syllabus.

Prompt: Craft an introduction to the problem you identified in the case that you intend to address in your strategic communication case study.

Specifically, the following critical elements must be addressed:

I. Introduction

A. Establish context for your paper by summarizing the important details of the case and outlining the specific problem(s) that you will address.

B. In response to the presented issue, define clear and specific communication goals. Who are your target audiences and what do you want to

accomplish with your communication?

Use the following rubric to help you address the critical elements appropriately.

Rubric

Guidelines for Submission: Your introduction should be 3 to 4 pages in length with double spacing, one-inch margins, 12-point Times New Roman font, and

adherence to the latest edition of APA formatting.

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