Instructions: You decided to start a new business. You see an opportunity to open up a drive-in movie theater. With the dramatic rise in gas prices, people are not traveling very far, and they are loo

Instructions: You decided to start a new business. You see an opportunity to open up a drive-in movie theater. With the dramatic rise in gas prices, people are not traveling very far, and they are looking for a great bargain. You plan to charge only $8 per car.

1. Develop a name for your business and give a reasoning for the business name.
2. What ordinary resources will you need?
3. What might you add to this business that could be extraordinary?
4. Which resources and capabilities provide the company with a real opportunity for a sustainable competitive advantage? Why?

• Your paper must be in APA format.
• If you need help with APA format or writing a master level paper, please contact the Writing Studio.
• You must include a minimum of 6 peer reviewed references.
• Your paper must be no less than 5 pages long (your cover page and reference page are not included in these 5 pages).
• 85% of your references must be no older that 5 years old.