Write a 300 to 350-word detailed outline of your Market Research Implementation Plan in which you address the following:
Scenario: Facebook is launching a new calender application that can be used by its members.
Problem: Conduct a market research study highlighting how we would go about collecting population data for the purpose of validating if there is any demand for a calendar application to begin with.
Answer the following:
Based on your selected scenario, identify the detailed areas in which market research is needed – such as population, target market, and per capita – and describe their importance to the organization in the selected scenario.
NOTE: Minimum 300 words for the answer of the above questions. Use in-text citations according to the references used, list the reference at the end of the answer.