Market Research Implementation Plan: Problem Identification

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Write a 300 to 350-word detailed outline of your Market Research Implementation Plan in which you address the following:


Scenario: Facebook is launching a new calender application that can be used by its members.

Problem: Conduct a market research study highlighting how we would go about collecting population data for the purpose of validating if there is any demand for a calendar application to begin with.

Answer the following:

Based on your selected scenario, identify the detailed areas in which market research is needed – such as population, target market, and per capita – and describe their importance to the organization in the selected scenario.

NOTE: Minimum 300 words for the answer of the above questions. Use in-text citations according to the references used, list the reference at the end of the answer.

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