marketing discussion

PLEASE NO PLAGIARISM

FOLLOW THE INSTRUCTIONS

Due Thursday

Respond to the following in a minimum of 175 words (if you use direct quotes the post must be longer). This post must include support from at least one peer-reviewed source (your grade will be reduced if this requirement is not met). This post must include in-text citation(s) and reference(s) in APA format. In your post be sure to link to this week’s concepts and other resources.

· Customer satisfaction surveys are everywhere, but do they measure loyalty? Review the “Building, Measuring, and Profiting from Customer Loyalty” article from the University Library. Briefly summarize key points from this article and discuss strategies for earning and measuring customer loyalty.

Due Monday

Reply to at least 2 of your classmates (or to me). Be constructive and professional in your responses.

These posts must be a minimum of 100 words (if you use direct quotes the posts must be longer). Your grade will be reduced if this minimum word count is not met.

You will receive a proportional reduction for having less than the required substantive posts by the required due dates. Late posts are not accepted for grading.