MJ Post Ch 2 and Ch 5

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CH 2 – Macro Strategies for Developing Customer Value

Ch 5 – Analyzing the Marketing Environment

1- Which of the four macro-strategies are being used by your chosen firm for your chosen product (there may be one or more). Clearly explain why you think the firm is using the particular strategy/strategies.

2 – Which one of the four categories of the Boston Consulting Group matrix does your product fit in?

3 – Out of the six macro-environmental factors (CDSTEP), which one could have the biggest impact on your product and firm.

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