Module 01 Written Assignment – The Long Tail Case Study

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Read the following selection from ‘The Long Tail’ by Chris Anderson https://changethis.com/manifesto/10.LongTail/pdf/10.LongTail.pdf AND watch the author briefly discuss the theory

In a 3-4 page paper (excluding title and reference pages), discuss the following:

– What is The Long Tail theory?

– Analyze at least two examples of companies using The Long Tail methods discussed in the reading.

– What is Pareto’s 80/20 Rule and how does it apply to The Long Tail theory?

– Compare the Three Rules and cite examples from the reading to illustrate each Rule.

The paper must be 3-4 pages in length (excluding title and reference page) and in APA (6th edition) format. The paper should include The Long Tail passage provided above as your resource in addition to the required textbook.

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