Module 7 Questions

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The same questions are in the file also 1-20 for each question you can highlight answer thank you. Let me know if you can do thanks.

Susan works for Groceries To You, a new firm specializing in home delivery of high quality food and wines. She thinks that she needs to get the word out to as many consumers a possible, but that their marketing message is simple and easy to understand. What ad metric should she focus on?

Reach

Focus

Frequency

Channeling

Image
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Which of these is not part of the usual consumer buying process

Need recognition

Information search

Evaluation of alternatives

Sales search

Purchase decision
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Starbuck’s has been very successful in getting consumers to associate their stores with high quality coffee, comfy furniture, Wi-Fi and great service. This describes their ________________

Brand identity

Brand promotion

Advertising strategy

Elevator speech

Brand image
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Walmart has a very sophisticated inventory management system that tracks every purchase, manages the reordering from the supplier and tracks the shipment on its way to the stores. What part of marketing best describes this?

Process

Supply chain management

Customer orientation marketing

Service marketing

Upstream marketing
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Which of these is NOT a common part of a firm’s brand?

Public relations

Identity

Image

Associations and beliefs

Logos, colors and taglines
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Which of these is NOT part of the typical personal selling process

Question 6 options:

Closing

Handling objections

Follow up

Sales promotion

Demonstration
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Fabulous Cookies has just discovered that the organic flour they use may be in short supply because the certified organic fertilizer they source in Honduras is unavailable. This describes a failure of what part of their marketing management?

Question 7 options:

Forecasting

Product

Supply chain

Positioning

Process management
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Nike’s “Just Do It” is an example of a

Question 8 options:

Advertising concept

Marketing communication

Tagline

Brand promise

Mission statement
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Which of these is NOT necessarily true of sales promotion marketing?

Question 9 options:

Sales promotions allow marketers to gather valuable data

Coupons and other promotions let retailers and service providers build customer loyalty

Sales promotions encourage customers to buy quickly, rather than some time in the future

Coupons are especially useful for appealing to lower income consumers

Sales promotion are a useful way for marketers to build customer lifetime value
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Sue and Mike’s kids are telling their friends about their upcoming visit the Disney World and that they think it is happiest place on earth. This is an example of Disney’s __________________

Advertising

Brand image

Promotional campaign

Brand identity

Promotional campaign
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Randy is considering buying a new truck and wants to learn as much as he can about the various models available. In what phase of the buyer decision process is Randy in?

Evaluation

Google

Information search

Investigative

Mega data
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A consumer may process information in an advertisement by either the central route or the peripheral route. What consumer behavior concept does this describe?

Multi-tasking process

Elaboration likelihood

Consumer awareness model

Cognitive dissonance

Consumer disruption
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Claire is getting ready to buy some billboards for her firm and has been given several quotes, each of which includes the GRP calculation. What two factors will give her this number?

Reach and focus

Frequency and reach

Square footage and location

Traffic count and size

Time and size
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For following question match the description to the correct part of the IMC mix.
Coke has hired a number of college students to skateboard though crowds at sporting events with trays of ice cold cans of their products.

Guerrilla marketing

Advertising

Sales promotion

Public relations

Data management
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For following question match the description to the correct part of the IMC mix.
Celebrities R Us represents the hottest new boy band. They plan a series of in-person autograph sessions but the fans have to subscribe to the agency’s press releases to find out when and where.

Guerilla marketing

Sales promotion

Public relations

Direct marketing

Micro targeting
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For following question match the description to the correct part of the IMC mix.
Doggie Doo Right is releasing its new line of canine diapers and is planning a series of full color inserts in major pet magazines.

Guerilla marketing

Advertising

Sales promotion

Public relations

Micro targeting
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For following question match the description to the correct part of the IMC mix.
Doggie Doo Right is planning a marketing campaign that rewards pet owners who post the best photos with coupons good for a buy one get one free offer for their kennel pads

Sales promotion

Public relations

Direct marketing

Personal selling

Data management
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For following question match the description to the correct part of the IMC mix.
Tupperware changed the home goods industry by hiring ordinary housewives to host parties at which demonstrated the product and took orders on the spot.

Sales promotion

Public relations

Personal selling

Data management

Micro targeting
Save

For following question match the description to the correct part of the IMC mix.
Famous Foods is sending out 500,000 postcards with a QR tag that allows customers to connect directly to their Website and get free recipes and party ideas.

Guerilla marketing

Advertising

Sales promotion

Direct marketing

Personal selling
Save

For following question match the description to the correct part of the IMC mix.
Mega Deal, the newest big box membership store has discovered that it can determine the approximate ages of the children in their customers’ homes and design marketing campaigns targeting the moms with special offers. This is an example of what emerging trend in marketing?

Guerilla marketing

Advertising

Sales promotion

Personal selling

Data management
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