New Venture Creation——Case study

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The 961 Beer case provides you with a practical example to understand how small companies enter a monopolized market under adverse conditions.Follow the instructions in the Case Analysis Guidelines posted on Canvas and answer the following questions:1.Conduct a PEST analysis and identify key drivers that impact the industry.2.Conduct a five forces analysis on the competitive environment surrounding 961 Beer.3.Conduct a SWOT analysis on 961 Beer. Is the company well positioned to deal with threats as well as opportunities?4.Evaluate Hajjar’s decision to start an artisanal brewing company. Is Lebanon a good market for beer?5.What can Hajjar do to expand the business further so as to remain competitive without compromising quality as well as the values that constitutes his 961 Beer venture?

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