Please watch this 2 videos and read the articles before answering the questions(112) Managing the Tylenol Crisis – YouTube(112) A Trusted Pill Turned Deadly. How Tylenol Made a Comeback | Retro Report

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  • Please watch this 2 videos and read the articles before answering the questions
  • (112) Managing the Tylenol Crisis – YouTube
  • (112) A Trusted Pill Turned Deadly. How Tylenol Made a Comeback | Retro Report – YouTube
  • Emergency Preparedness and Response | CDC
  • How does the Tylenol case conform to the “best practices” outlined in the text?  And what insights do you gain from the video that are NOT discussed in the text?
  • Consider recent and ongoing crisis situations and resources for individuals and emergency managers.

    • Review materials from one site (listed on botton) relevant to these crises
    • Discuss the connections you see between your chosen resource link and “The Psychology of a Crisis,” (CERC #2) and CERC #3 “Audience and Messages” and a theory (only select one) described in Fearn-Banks Chapter #2.

s well, we are studying “crisis communication” in the midst of other “crises,” namely:

  • Many in Louisiana as well as New York and New Jersey (and other Atlantic Coast areas) as well as Haiti are experiencing displacement and loss due to Ida.

    • Some in our own communities are also “bailing out” after last week!
  • We are in the midst of increasing numbers of people who have fallen ill due to Covid and its mutant strains.
  • As many of you know, September is set aside as national emergency preparedness month, as we will celebrate the 20th anniversary of Sept 11, 2001, on Saturday.
  • Coincidentally, this week the beginning of National suicide prevention week — especially poignant, as our Millersville community experienced a suicide this past week.

As you  can see, we have many “background” crises in which to examine guidelines for best practices in  crisis communication in our textbooks.  How do we unpack and make sense of these?

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