Product/Brand Development Phase II

Continue development of your product or brand in your Learning Teams. As soon as the team has chosen which company that we will research I will make you aware. Maximum word count is 125-150.

Research a brand that
recently faced a crisis. For example: issues related to labor relations,
competition, litigation, minimum wage, bankruptcy, financial
constraints, generational marketing, etc.

Examples of companies/brands that faced
crises in the past few years and/or continue to face a branding crisis
include but are not limited to the following:

• JC Penney
• The Gap
• Best Buy
• Sears
• Sony
• NFL
• K-mart
• Wal-Mart

Prepare a 350- to 525-word paper summarizing the crisis and discuss how the situation should have been handled.

Analyze the crisis and discuss how your company will avoid a similar situation with your product or brand. Again, this will be a comparison of what the company that the team has chosen to research and the product/brand that we have developed.

Cite all sources according to APA formatting guidelines.