promotion life cycle

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APA Guidelines, and the corporation is Toyota Motors

Assignment Steps

Complete a minimum 700-word product strategy in Microsoft® Word. Incorporate a product strategy that addresses the following:

  • Select a product strategy.
  • Address at least three areas of the product lifecycle (NPI, growth, maturity, and decline).
  • Create at least two different types of media methods for the product or service. One method must be print and the other must be non-print, both of which highlight your product or service. In your assignment, include 2-3 sentences about each media method (i.e., one paragraph of what you would do, but not how to do it). For example, (this cannot be used in this assignment), a non-print media method would be a Facebook campaign that provides users with a reward for each review (positive or negative) about the use/appearance/price/etc. of the product or service.
  • Determine how you will measure the marketing activities (i.e., what metrics will be used to determine success or failure).
  • Address three elements of the following Product and Promotion List:
    • Integrated marketing communication
    • Advertising strategy/objectives
    • Push and pull
    • Media strategy
    • Advertising execution
    • Direct marketing
    • Public relations/strategies
    • Positioning
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