read the case and answer 3 questions 1
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answer the 3 questions within 1-2 page by short paragraphy
1. Debate in class the statement that using a ‘crowd sourcing’ model to develop strategy exposes the organisation to the risk of ‘strategic drift’.
2. This is the first example of a crowd-sourced tourism strategy – how difficult is it to ensure that all voices are heard and not just the most influential?
3. Do you think that visitors to the city should have a legitimate stake in the strategy?
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