Using the Milestone One SWOT Template provided, conduct a SWOT for the pet supply store’s new product. Consider how this information can help to develop the marketing strategy. You will post your SWOT to the discussion topic as an image. Review this tutorial for assistance with saving your slide as an image and uploading an image to the discussion. In your post, discuss which of the product’s strengths you will be leveraging in your marketing activities. In addition to your SWOT matrix image, include one to two paragraphs describing how the company could use this information to develop marketing strategies and activities. Use specific details and examples.
In your response posts to your classmates, discuss how the company’s threats or weaknesses could affect your classmates’ proposed marketing activities.