Option #2: Social Media and Marketing Strategies
Consider Taneja & Toombs (2014) and in light of our learning from the last few weeks, analyze the marketing planning process. What role does social media have in planning a marketing strategy these days? What social media best practices are appropriate? How can you envision your own proposed business using social media for marketing purposes?
Your well-written paper should meet the following requirements:
- Be 3-4 pages in length, not including cover and reference pages.
- Be formatted according to the CSU-Global Guide to Writing and APA Requirements.
- Cite a minimum of three sources–two of which should be academic peer-reviewed scholarly sources to support your responses–in addition to your textbook. The CSU-Global Library is a great place to find these resources.
Note that written assignments must have a title page, section headers, an introduction, a conclusion, and a reference page.