SWOT Analysis

(5 points)

· Articulates existing mission and objectives.

· Thoroughly discusses existing strategies.

· Develops and discusses new mission statement.

· Discusses existing mission and objectives.

· Discusses existing strategies.

· Begins to develop and discusses new mission statement.

· Existing mission and objectives were present.

· Discussed existing strategies in a broad manner, details were not included.

· Discusses new mission statement.

No key components were included.

(5 points)

· Creates a new mission statement with the 9 key components.

· Includes the number before addressing the component.

· Creates a new mission statement with the 7-8 key components.

· Includes the number before addressing the component.

· Creates a new mission statement with the less than 7 key components.

· Includes the number before addressing the component.

No key components were included.

(5 points)

· Clearly articulates the firm’s business model.

· Explicates the value the business model is designed to capture.

· Articulates the firm’s business model.

· Discusses the value the business model is designed to capture.

· Broadly discusses the firm’s business model.

· Briefly discusses the value the business model is designed to capture.

No key components were included.

(25 points)

· Clearly articulates SWOT Analysis.

· IFE Matrix/EFE Matrix

· SWOT Bivariate Strategy Matrix

· Provides sufficient outside research to .corroborate the OT.

· Provides sufficient analysis of the results of the SWOT Analysis section.

· Articulates SWOT Analysis.

· IFE Matrix/EFE Matrix included with minor errors

· SWOT Bivariate Strategy Matrix included with minor errors

· Provides good outside research to .corroborate the OT, some details were not included.

· Provides analysis of the results of the SWOT Analysis section.

· SWOT Analysis included, analysis needs improvement

· IFE Matrix/EFE Matrix, errors were present

· SWOT Bivariate Strategy Matrix, errors were present

· Provides basic outside research to .corroborate the OT.

· Provides basic discussion of the results of the SWOT Analysis section.

No key components were included.

(20 points)

· Completes a thorough analysis of the firm’s financial statements for the 3 most current years.

· Income Statement

· Balance Sheet

· Statement of Cash Flows

· Analysis includes changes (deltas) for each line item for the 3 most current years.

· Completes an analysis of the firm’s financial statements for the 3 most current years.

· Income Statement

· Balance Sheet

· Statement of Cash Flows

· Analysis includes most of the changes (deltas) for each line item for the 3 most current years.

· Completes a basic analysis of the firm’s financial statements for the 3 most current years.

· Income Statement

· Balance Sheet

· Statement of Cash Flows

· Analysis includes some of the changes (deltas) for each line item for the 3 most current years.

No key components were included.

(20 points)

Analyzes ratios from the most current and available 3 years with deltas and analysis.

Analyzes most ratios from the most current and available 3 years with deltas and analysis.

Analyzes some of the ratios from the most current and available 3 years with deltas and analysis.

No key components were included.

20 points

Format

(20 points)

Proper spelling and grammar are used. APA format including a cover page, citations and references are correct.

Between 1–4 spelling, grammar, format or citation errors are present.

Between 5–9 spelling, grammar, format or citation errors are present.

More than 10 spelling, grammar, format, or citation errors are present.