SWOT Analysis

BUSI 690

 

INDIVIDUAL CASE STUDY PART 1 GRADING RUBRIC

Criteria Levels of Achievement
100 Points Advanced (A) Proficient (B) Developing (< C) Not present
Mission/Objectives Strategies

 

(5 points)

5 points

· Articulates existing mission and objectives.

· Thoroughly discusses existing strategies.

· Develops and discusses new mission statement.

4 points

· Discusses existing mission and objectives.

· Discusses existing strategies.

· Begins to develop and discusses new mission statement.

1 to 3.9 points

· Existing mission and objectives were present.

· Discussed existing strategies in a broad manner, details were not included.

· Discusses new mission statement.

 

 

 

 

 

 

0 points

No key components were included.

New Mission Statement

(5 points)

5 points

· Creates a new mission statement with the 9 key components.

· Includes the number before addressing the component.

4 points

· Creates a new mission statement with the 7-8 key components.

· Includes the number before addressing the component.

1 to 3.9 points

· Creates a new mission statement with the less than 7 key components.

· Includes the number before addressing the component.

0 points

No key components were included.

Existing Business Model

(5 points)

 

5 points

· Clearly articulates the firm’s business model.

· Explicates the value the business model is designed to capture.

4 points

· Articulates the firm’s business model.

· Discusses the value the business model is designed to capture.

1 to 3.9 points

· Broadly discusses the firm’s business model.

· Briefly discusses the value the business model is designed to capture.

 

 

 

0 points

No key components were included.

SWOT Analysis

(25 points)

23 to 25 points

· Clearly articulates SWOT Analysis.

· IFE Matrix/EFE Matrix

· SWOT Bivariate Strategy Matrix

· Provides sufficient outside research to .corroborate the OT.

· Provides sufficient analysis of the results of the SWOT Analysis section.

21 to 21 points

· Articulates SWOT Analysis.

· IFE Matrix/EFE Matrix included with minor errors

· SWOT Bivariate Strategy Matrix included with minor errors

· Provides good outside research to .corroborate the OT, some details were not included.

· Provides analysis of the results of the SWOT Analysis section.

 

 

 

 

 

 

1 to 20 points

· SWOT Analysis included, analysis needs improvement

· IFE Matrix/EFE Matrix, errors were present

· SWOT Bivariate Strategy Matrix, errors were present

· Provides basic outside research to .corroborate the OT.

· Provides basic discussion of the results of the SWOT Analysis section.

0 points

No key components were included.

Financial Statements and Analysis

(20 points)

18 to 20 points

· Completes a thorough analysis of the firm’s financial statements for the 3 most current years.

· Income Statement

· Balance Sheet

· Statement of Cash Flows

· Analysis includes changes (deltas) for each line item for the 3 most current years.

17 points

· Completes an analysis of the firm’s financial statements for the 3 most current years.

· Income Statement

· Balance Sheet

· Statement of Cash Flows

· Analysis includes most of the changes (deltas) for each line item for the 3 most current years.

1 to 16 points

· Completes a basic analysis of the firm’s financial statements for the 3 most current years.

· Income Statement

· Balance Sheet

· Statement of Cash Flows

· Analysis includes some of the changes (deltas) for each line item for the 3 most current years.

 

0 points

No key components were included.

Ratio Analysis

(20 points)

18 to 20 points

Analyzes ratios from the most current and available 3 years with deltas and analysis.

 

 

17 points

Analyzes most ratios from the most current and available 3 years with deltas and analysis.

 

1 to 16 points

Analyzes some of the ratios from the most current and available 3 years with deltas and analysis.

 

0 points

 

No key components were included.

Structure

20 points

Advanced (A) Proficient (B) Developing (< C) Not present
Grammar/Spelling/

Format

(20 points)

18 to 20 points

Proper spelling and grammar are used. APA format including a cover page, citations and references are correct.

 

17 points

Between 1–4 spelling, grammar, format or citation errors are present.

1 to 16 points

Between 5–9 spelling, grammar, format or citation errors are present.

 

0 points

More than 10 spelling, grammar, format, or citation errors are present.

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