Subject: Marketing management
Instruction: I have sent a case study and the above is the topic that I need my assignment
Evaluate the marketing mix (4Ps) of Gelato Messina. Are there any
improvements that you would recommend to Gelato Messinaâ€™s owners
regarding its marketing mix? Please ensure that you justify your response.
Please note that the case study does not provide full information on Messinaâ€™s
marketing mix, so you will need to conduct further investigation into it