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Class, when one looks at different ads — whether for Barnes & Noble, Mountain Dew, Progressive, Kleenex, or any other product or service — they are all structured in a couple of different ways.

Since we are talking about the communication of a MESSAGE, enjoy the attached ad. There are no words spoken — odd!  What do you notice about how this ad is structured?  What is the ad trying to do?  Do they use humor or sex?  Did you expect the ending?  How effective was the ad?  What was the ad’s MESSAGE?

Which of the three purposes of advertising does this ad accomplish — informing/educating, convincing/persuading, or reminding?


Several questions above… please analyze the ad and respond to all of the questions.  Thanks!


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