Take a look at the videos in the you tube link below (paste into your browser)
There are several company videos included here. Some great, some good some not so good. Select three employment/branding videos and tell me what makes them good, bad or whatever it is you want to tell me about them. Do they entice you to work for the company? How so? Do you think having an employment brand or a video as a part of your recruitment plan important, tell me why?