market segmentation for kfc

We are opening KFC restaurant inside a stadium. However, we have competition company that are inside the restaurant too. The other fast food restaurant will be Raising Cane’s, Wingstop, Popeye’s and Fiveguys.

Choose 4 that are your competitive set and explain in 2-3 pages using industry research as to why you would compare yourselves to them. As well as what are the advantage and disadvantage.

Please use reference in almost every paragraph with APA style.

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