activit roadhouse rules

Roadhouse Rules

Consumers will have one set of expectations for a restaurant with dimly lit dining rooms, soft music, and linen tablecloths and napkins, and a different set of expectations for a restaurant with cement floors, picnic tables, and peanut shells strewn about the floor. After viewing this video about Texas Roadhouse, answer the following question.


Youtube: accessed 6 March, 2015.

Why would a business want to encourage customers to put peanut shells on the ground? Does this enhance of detract from the physical evidence that they want to present to customers?

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