Consumers will have one set of expectations for a restaurant with dimly lit dining rooms, soft music, and linen tablecloths and napkins, and a different set of expectations for a restaurant with cement floors, picnic tables, and peanut shells strewn about the floor. After viewing this video about Texas Roadhouse, answer the following question.
Youtube: https://www.youtube.com/watch?v=qCgQms87A70 accessed 6 March, 2015.
Why would a business want to encourage customers to put peanut shells on the ground? Does this enhance of detract from the physical evidence that they want to present to customers?