discussion and assignment 25

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For this week’s Shared Practice, go online to one of the following sites and complete the information requested related to segmentation:

Strategic Business Insights. (n.d.). The US VALS survey. Retrieved from http://www.strategicbusinessinsights.com/vals/pres…

Complete the survey and see how you compare to other consumers.

Galford, R. M., & Maruca, R. F. (2011). Your leadership legacy. Retrieved from http://www.yourleadershiplegacy.com/assessment/ass…

To use this tool for segmentation, it would need to be completed by a group of people who could then compare their results.

Prepare the following:

~ A description of the assessment (name, sponsoring organization, intention of the results) you took.

~ A description of the market segment classifications the assessment revealed (your own classification and the primary classifications (i.e., segments) indicated). Please do not reveal any confidential results.

~ An explanation of a strategy a marketer might use with this segmentation classification to influence this segment’s buyer behavior.

~ Provide an insight from your own experience in completing the assessment and reflecting on your results. How does this experience shape your future buying behavior or your insights into market segmentation?

ASSIGNMENT -Application: Porter’s Five Competitive Forces – DUE Saturday

Porter’s Competitive Forces model is an extension of his earlier work on strategy (Porter, M. E., 1996).

For this Assignment, use this week’s resources and any outside appropriate resources to prepare a competitive analysis for an existing product and complete the following:

Imagine that you are asked to provide a presentation on an organization’s competitive advantage to the organization’s board. To choose an organization, you may select your own or one with which you are familiar.

Prepare a PowerPoint presentation (9–12 slides excluding title and reference slides, consistent with APA guidelines) that examines the competitive advantage of your chosen organization. Include the following:

~ Describe the target market and apparent marketing mix of your chosen organization.

~ Conduct a five forces analysis for the selected organization.

~ Choose a competitor for the selected organization and conduct a five forces analysis for the chosen competitor.

~ Finally, evaluate which of the two organizations has the competitive advantage using your five forces analyses. Be sure to identify any leverage or advantages that your organization has in relation to the chosen competitor. Use facts from the two analyses to support your conclusion.

Be sure to use the Notes view in PowerPoint to provide your analysis, assessment, evidence, or examples relevant to each slide.

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