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Arnold,Beauchamp,Bowie_2013_Ch5 pt1.pdf
Arnold,Beauchamp,Bowie_2013_Ch5 pt2.pdf

Explain Brenkert’s position in “Marketing and the Vulnerable.” Next, apply his arguments to the case study “Kraft Foods Inc.: The Cost of Advertising on Children’s Waistlines.”What would Brenkert likely conclude about this case? Why? Do you agree or disagree with Brenkert? Why?

Submit a 600-700 word response in APA 6th ed. format. Your paper must include at least two external references. Refer to the Writing Assignment Grading Criteria for assignment requirements in content, organization, writing style, grammar and APA 6.0 format.

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