Imagine that you are an employee of a large organization about to go through a restructuring. Discuss the following issues and respond to at least two of your classmates’ postings.

  • What information would you like?
  • From whom would you prefer to get this information? Why?
  • In what format would you prefer to get it: individually, in a group, through an office memo or email, other?
  • What would be the best source (media) for you to get this information – consider the range of media from low to high richness? What would be the worst way of getting this information? Why?
  • As a manager of change, how might you use these insights in terms of forming a media communications strategy?

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